“C’mon, Let’s Play” Campaign from Toys “R” Us Encourages Imaginative Play

Screen Shot 2014-08-04 at 11.39.59 AMToys “R” Us has announced the, “C’mon, Let’s Play,” campaign to encourage kids to do exactly that: get out and play.

Designed in partnership with advertising agency The Escape Pod and YouTube sensation Daniel Hashimoto, the campaign was inspired by Hashimoto’s son, James, who was filmed playing with a lightsaber in his local Toys “R” Us store. Hashimoto edited the video, bringing James’ play adventure to life through animation. “C’mon, Let’s Play” is intended to teach children the value of playing and imagination.

The first television advertisements for, “C’mon, Let’s Play,” will begin airing August 3, and will encourage fans to promote on social media using the hashtag #letsplay.

About the author

Emily Kamen

Emily Kamen

Emily Kamen is an editorial intern for Adventure Publishing Group and assists the editors with the leading trade magazines, The Toy Book and The Licensing Book and online at toyinsider.com and licensingbook.com. She also assists the team in managing their social media platforms. Distracted by anything shiny and, of course, glitter, you can most likely find Emily in the stock room mesmerized by the awesome toys and games. When she's not channeling her inner princess, Emily spends her time at the gym or explores this crazy city of New York. Follow her antics on Instagram @emilykamen.

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