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May 17, 2013 By Ali Mierzejewski Leave a Comment
Disney Consumer Products unveiled the Disney Royal Ball collection, the first ever line of Quinceañera gowns inspired by the inner qualities, personalities, and stories of the Disney Princess characters. Designed and created in collaboration with special occasions fashion industry leader, Ashdon Inc., the new gowns combine classical styling with elements of fantasy and magic to [...]
May 16, 2013 By Ali Mierzejewski Leave a Comment
tokidoki, the pop culture brand meaning “sometimes” in Japanese, is thrilled to introduce new characters to its line of plush. Donutina and Donutino come to life as huggable plush, and Adios is a snuggable pillow. Following the success of the Donutella & Her Sweet Friends mini plush, tokidoki adds the 9-inch Donutina and 8-inch Donutino [...]
May 15, 2013 By Ali Mierzejewski Leave a Comment
Build-A-Bear Workshop, the interactive entertainment retailer of customizable stuffed animals, announced a new relationship with Nickelodeon to bring the animated series, SpongeBob SquarePants, to Build-A-Bear Workshop. Beginning May 17, the company will offer make-your-own SpongeBob and Patrick at Build-A-Bear Workshop stores throughout North America and online at buildabear.com. SpongeBob’s Bikini Bottom friends Sandy Cheeks and Gary the Snail will [...]
May 13, 2013 By Ali Mierzejewski Leave a Comment
Target Corp. and Warner Bros. Consumer Products (WBCP), in partnership with DC Entertainment, have teamed up to introduce a summer collection of exclusive Justice League merchandise. The summer collection was inspired by DC Comics—The New 52 comic book character designs. Featuring the full lineup of DC Comics’ iconic Justice League Super Heroes—Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman, and [...]
May 12, 2013 By Loren Moreno Leave a Comment
WWE has signed an exclusive, multi-year agreement with The Bridge Direct to develop and market construction toys based on WWE events and characters. The agreement marks the first time WWE will enter the construction toy category. Targeted to WWE fans between the ages of 4 and 14, the comprehensive line includes figures, accessories, and construction bricks, [...]
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COMMENTARY: Cooperative Games Foster Altruism and Community in Kids
Photo by Gabriele Galimberti, from his photo essay Toy Stories
Our increasingly secular and wealth-driven culture might have an unforeseen consequence on our children’s—and our own—behavior: selfishness. My fellow assistant editor here at The Toy Book, Marissa DiBartolo, discovered an interesting photo essay by Gabriele Galimberti, Toy Stories, which chronicles children across the world and their toys. His finding? Children from wealthier countries were more possessive of their playthings, while poorer children were more apt to share.
I’m not sure I find his observations all that surprising. Cultures like our own, driven by accumulation and a winners-versus-losers mentality, are probably more likely to teach children that fancy material possessions are important and winning must be had at all costs. Ever played a game of Monopoly as a kid and wanted to cry after your sister or brother wiped the board with you? I have. Ever wondered where that emotion comes from?
Consider, Peaceable Kingdom’s line of cooperative games that emphasize the fun and challenge of game play, while eliminating the winners and losers. These games, which require kids and families to work together to solve problems and reach an ultimate goal, foster attitudes of cooperation and community. I discovered some of these games at the recent American International Toy Fair, and here are a few that I particularly enjoyed:
•Stack Up!: The object of this game is to stack 12 colorful blocks before the Stack Smasher topples the tower. Spin a color and stack a block. Spin a “Challenge” and add a tricky task, such as stacking with one eye closed or while singing Happy Birthday. But spin the Stack Smasher and you’re a step closer to a toppled tower. This game is recommended for two to six players, ages 3 to 5.
For more commentary from Loren, check back each Wednesday afternoon. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!