China Toy Fair


COMMENTARY: This Summer’s Cinema Gets Cuddly

With the release of The Smurfs 2, Despicable Me 2, and Monsters University this summer, the movie theater will be a great destination for rainy days – and those days that are just too hot. With summer blockbusters come, of course, summer toys based on these movies to bring the movie worlds to life for fans. When it comes down to it, some of the best toys from these franchises are the simplest: plush toys. Plush toys allow kids to bring home new friends in cuddly, soft versions of their favorite characters. Bring the movie characters to life with these great plush products from your favorite summer movie:

54008Smurfs_Movie_Basic_Plush_SmurfetteJakks Pacific will introduce a line of 11-inch plush based on the characters from The Smurfs 2. With 12 characters to collect, kids can bring home their favorite friends from Smurfette to Grouchy to Papa Smurf. These Smurf plush toys aren’t just for fans of the new movie, but also for Smurf fans of all ages.

Bedtime-Agnes-PlushThinkway Toys, the global master toy licensee for Despicable Me 2, launched a line of toys, including plush, this spring at retail. The Despicable Me 2 Minions Bean Bag Plush 3-Pack Assortment features Minions Stuart, Dave, and Tim, who are ready to make new friends and be cuddled. The adorable Bedtime Anges plush features Agnes with light-up slippers. When the button on her chest is pressed, she speaks and her slippers light up and flash or glow. This plush features more than 20 says in Agnes’ original voice.

SulleySpinMasterSpin Master became a scare master with the line of plush for the upcoming Monsters University. My Scare Pal Mike and/or My Scare Pal Sulley will keep you safe this summer at camp. With one squeeze of the tummy or pull of the leg, Sulley and Mike will scare off any monster hidden in your closet or under your bed or laugh while trying. These adorable plush toys bring the friendly monsters of the Monsters Inc. franchise to life, helping kids conquer their nightmares.