China Toy Fair


COMMENTARY: Winter Is Coming with New Game of Thrones Products

As an avid reader of George R.R. Martin’s book series and a regular viewer of the HBO TV series, I could not have been more excited to receive HBO’s announcements of their Game of Thrones-licensed products that were debuted at Comic-Con International in San Diego. New figures, books, puzzles, plush and more are sure to delight Game of Thrones fans and collectors. The new products feature favorite characters as well as cuddly versions of even the prickliest of Westeros’ creatures. (There are probably some spoilers from the series, so proceed with caution.)

NedStarkComicConPOP (1)Game of Thrones Comic-Con Exclusive Pop! Ned Stark Figurine: Ever find yourself watching the show and thinking, Ned Stark never would’ve let this nonsense go down? Well, the sad, defeated, yet honorable late Hand to (also the late) King Robert Baratheon is back with the Game of Thrones Comic-Con Exclusive Pop! Ned Stark Figurine, from Funko, that pays homage to the head patriarch of the Stark family that we all miss so dearly. Held together by two magnets, his bloody neck from his beheading in the penultimate episode of the first season is revealed when you remove his head. This iteration of the classic Pop! Ned  Stark Figurine is a great collectible to keep intact on your desk or in separate pieces to honor the memory of our beloved Ned. A limited quantity of this figure is on sale HBO online store.

Dark Horse Game of Thrones Jon Snow FigureDark Horse Comics Game of Thrones Figures: Continuing in Dark Horse‘s line of collectibles based on the show comes a new line of detailed non-articulated figures. Measuring approximately 7.5 inches in height, the prototypes for the Jon Snow and Daenerys Targaryen figures were unveiled on Preview Night of Comic-Con and are slated for a January on-sale date. Jon is looking tortured and snowy in his Night’s Watch blacks with his sword, Longclaw, while the Mother of the Dragons, Daenerys, is featured with her chest of dragon eggs. Three additional figures—Tyrion Lannister, Ned Stark, and Khal Drogo—will follow in early May, with a wave of five more characters coming late next summer.

Insight Editions - Game of Thrones Pop-Up Guide to WesterosGame of Thrones: A Pop-Up Guide to Westeros: Featuring pop-up recreations of several locations from the series, including Winterfell (before Theon decided to be an idiot), the capital city King’s Landing, and the Wall, this book from Insights Editions transports fans into the world of the series. Featuring five spreads that fold out to create a pop-up map of Westeros, the book also contains mini-pop that bring iconic elements of the show to life. The hardcover book will be published in March.

GoT Puzzle - 4D Cityscape2 (1)4-D Puzzle Map of Westeros: Here’s where my puzzle-junkie and Game of Thrones-fangirl worlds collide. The new puzzle from 4D Cityscape lets fans build Westeros from the ground up. Featuring three different layers with more than 1,200 jigsaw pieces, this puzzle replicates the topographical landscape of the Seven Kingdoms, and includes miniature replica models of Westeros cities and castles, such as King’s Landing, the Eyrie, the Wall, and many more. 4D Cityscape’s puzzles also add a fourth dimension, time, to their puzzles, that allow you to build the world of Westeros in the order provided by a timeline. The puzzle will be available in November.

Factory Entertainment - Game of Thrones Direwolf CubsFactory Entertainment Game of Thrones Plush: I’m really excited about the announcement of Factory Entertainment‘s plush line because I had a chance to see the prototypes at Toy Fair in February. Later this year, fans can be just like the Stark kids with their very own three 8-inch fluffy and huggable Direwolf cubs. Following early next year will be a 10-inch long three-eyed raven with a deep black finish and an accurate third eye, and 6-inch tall dragon eggs in an assortment of three colors that are crafted from a unique fabric that gives a textured shell-like look to the egg, but still allows each egg to remain soft.

For more commentary from Ali, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!