Conquering the digitalverse is no small task, but Tube Heroes are up to the challenge. A collaboration between Jazwares LLC and popular digital media personalities, Tube Heroes harnesses the social media prowess of these personas in a collection of toys that enables fans to interact with their online favorites offline as well.
The debut collection includes action figures, plush toys, and role play accessories inspired by popular online personalities in the video gaming arena. Nearly 40 YouTube stars make up the initial Tube Heroes roster, including Captain Sparklez, Sky, JeromeASF, AshleyMariee, Exploding TNT, AntVenom, CavemanFilms, and more. These stars share a combined visibility of more than 18 billion views and 83 million subscribers.
Jazwares plans to expand the Tube Heroes portfolio with the addition of toys inspired by social stars from other arenas such as comedy, fashion, and sports. The debut items are now available at Toys “R” Us and coming soon to mass merchandise retailers.