Consumer demand for coloring books and accessories continues to grow, according to The NPD Group. During the first month of the 2015 holiday season, sales of coloring books were up 70 percent and sales of complementary products such as colored pencils grew more than 100 percent, says Leen Nsouli, director, industry analyst; office supplies, from NPD. Demand for these items was so strong that some manufacturers were unable to turn around enough colored pencils to meet the consumer demand.
Now, sales of adult coloring-related items have reached and surpassed October 2015 levels. Activities related to coloring have been linked to health and wellness. Whether for themselves or as holiday gifts, the concept of coloring has become so popular that it has stretched beyond solo coloring. On another social level, social media platforms such as Instagram and Pinterest have made it easer than ever for consumers to share the art they create. Nsouli says sales of coloring books and complementary products will rise in 2017.
