China Toy Fair


Consumers Say Back-to-School Deals Better This Year

PriceGrabber has released results from its final Back-to-School Shopping Forecast survey, revealing that 48 percent of consumers believe retailers are offering better promotions on back-to-school items this year compared to last.

Eighty-eight percent of consumers chose “sales” as the top retailer promotion that will entice them to make a back-to-school purchase this year. Forty-nine percent of shoppers cited coupons; 44 percent noted that “free items with purchase” would persuade them to buy; and 34 percent selected sales available online only.

When broken down by categories, school supplies topped the list of best deals, with 67 percent of consumers saying they found great prices for those products. Fifty-eight percent of consumers said they found great clothing deals; 32 percent said electronics, including computers, tablets, and smartphones; 30 percent selected back packs or tote bags; and 15 percent said books.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.