Cosmos-Maya Launches WowKidz Distribution Arm

Cosmos-Maya, the India- and Singapore-based animation studio behind the WowKidz channels, is getting into the sales and distribution game.

The company launched WowKidz Distribution in an effort to bolster its strategy to become a “global content gateway.” Cosmos-Maya says that content acquisition is a key focus for its new division and that it plans to debut WowKidz Distribution with a dedicated acquisitions team on the ground at MIPCOM, taking place Oct. 14-17 in Cannes, France.

“Our production might is one of our biggest strengths as a studio, and we have been distributing our own content successfully across APAC,” says Anish Mehta, CEO of Cosmos-Maya. “Thereby, venturing further into the distribution arena with successful international brands through WowKidz Distribution was the next logical and synergistic business decision.”

Cosmos-Maya says that it will “leverage the extensive network of Emerald Media,” a Pan-Asian media investment platform backed by U.S. private equity firm KKR. KKR (formerly Kohlberg Kravis Roberts & Co.), which made headlines as part of the Toys “R” Us-leveraged buyout and subsequent bankruptcy, took a controlling stake in Cosmos-Maya through Emerald Media last year.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.