Coyne Public Relations will lead efforts in driving awareness and excitement around the company as well as highlighting its kits coming out this year. The agency will continue to build awareness through traditional media relations and activations to broaden the reach of the brand’s messages. Key areas the agency will oversee include U.S. PR strategy, traditional media outreach, strategic media relations, product activations, creation of press materials, and overall brand support.
About The Author
Maddie Michalik is an associate editor at Adventure Publishing Group, where she writes feature-length articles for leading toy industry trade magazines The Toy Book and The Licensing Book, providing retailers, manufacturers, and licensors with information on the latest in toy news. She also writes and manages all content for The Toy Book‘s website and weekly newsletter Toy Report, keeping retailers and manufacturers up-to-date on all news, trends, new products, and happenings within the industry. She also assists with creating digital and social content content for The Toy Insider, the leading consumer holiday gift guide and toy review and news website. As a professional toy reviewer and an industry expert, she reports on toy trends and hot products. She has been featured in various regional outlets in the U.S. and Canada.