littleBits tapped Coyne Public Relations as its agency of record. Effective immediately, the agency will develop and execute a campaign to elevate consumer awareness for littleBits.

Coyne Public Relations will lead efforts in driving awareness and excitement around the company as well as highlighting its kits coming out this year. The agency will continue to build awareness through traditional media relations and activations to broaden the reach of the brand’s messages. Key areas the agency will oversee include U.S. PR strategy, traditional media outreach, strategic media relations, product activations, creation of press materials, and overall brand support.