Cra-Z-Art Enters Licensing Deal for BeatMoovz

beatmoovzCra-Z-Art entered a strategic licensing agreement with Japan-based Dmet Properties to market and distribute BeatMoovz in the U.S.

BeatMoovz is motion-activated and plays music and special effects sounds as kids move. The product comes with either one or two wristbands that users wear to enable the device, and consumers can use the companion app and Bluetooth technology to create unique beats by moving and dancing.

BeatMoovz is expected to be available at major retailers in August, and a global patent is pending.

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About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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