Crayola launched Imaginables, a new offering that allows kids to turn their artwork into a stuffed animal. As the latest evolution in the brand’s My Way portfolio, which focuses on customization, Imaginables takes Crayola even deeper into the personalization space with giving the opportunity to create their own designs.
To turn their art into a real stuffed animal, kids take a photo of their artwork; upload, email or text their picture using navigation steps on the Imaginables website; and then wait to receive their custom Imaginable in about four weeks.