Crayola New Blue Event

After two months of deliberation, Crayola named “Bluetiful” as the name of its new blue crayon, with 40 percent of consumer votes. Bluetiful will be the nineteenth active blue color, replacing the previously retired Dandelion in the 24-count box and across the entire Crayola portfolio.

To celebrate the new color, Crayola unveiled the world’s largest crayon in Bluetiful, which measures 15.6 feet in length and weighs 1,352 pounds. A Guinness Worlds Records adjudicator verified the record attempt and presented Crayola with the Guinness Worlds Records title for the largest crayon, making the brand a first-time title holder.

The new Bluetiful color crayon will be available for purchase at retailers nationwide beginning late January 2018, but consumers can purchase the crayon and coloring books exclusively at Walmart, including Walmart.com and Jet.com, in early November.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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