Saturday, April 28 has been named Creative Play Day by the Creative Play Project. On the day, a portion of proceeds collected during the day from participating retailers will go toward putting games into the hands of kids. Retailers are encouraged to sign up at to receive marketing support. Creative Play Day events will range from in-store sales to charity tournaments and auctions.

This event will help raise funds to distribute games to 200 youth centers throughout the U.S., along with additional training materials that will complete the package. Publishers backing the project include Calliope Games, Glow Fly Games, Highpoint Games, Out of the Box Publishing, Patch Products, Sandstorm Productions, Looney Labs, Mayfair Games, and Moosetache Games. The Creative Play Project is a 501c3 charity organization dedicated to providing games, gaming programs, and training to youth activity centers throughout the U.S.

This post was originally written by Elizabeth A. Reid and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.