Cut the Rope, the app from ZeptoLab, will be making its big screen debut exclusively in National CineMedia’s FirstLook pre-show in movie theaters across the country.
Now through October 25, special Cut the Rope video content, including an all-new animated short starring Om Nom, will run in NCM’s FirstLook prior to select screenings of G- and PG-rated films.
ZeptoLab has also entered into a promotional partnership with Burger King. Beginning next March, the promotion will include a fully integrated marketing campaign that includes in-restaurant merchandising with a collection of toys featuring Om Nom. With the partnership, the toys will come to life through corresponding all-new game levels released weekly via the Burger King website. Patrons of the restaurant will receive one toy as part of the kids’ meal, plus a custom code that will unlock the themed game.
Additionally, Imagine Publications will launch a range of bilingual and French activity books for Canada. The deal was brokered by Studio Licensing, Inc. Activity books will include giant pads, puzzles, boards, magnets, sticker and coloring books, and paint books. Other items include flash cards and surprise bags. The products will be available next summer.