Day 6 Partners with Andrew McCutchen for Backyard Sports Baseball

Day 6 Sports Group has signed Andrew McCutchen to be the face of its Backyard Sports Baseball line. The company is working with Major League Baseball (MLB), mlb.com, and the Major League Baseball Players Association (MLBPA) for its re-launch of the Backyard Sports franchise.

“Re-launching Backyard Sports in partnership with MLB, mlb.com, and MLBPA is an exciting milestone for us,” says Ronnie Frankowski, chief marketing officer, Day 6 Sports Group. “And having a brand ambassador on our team as talented and electric as Andrew is simply thrilling.”

The digital game series, originally launched in 1997, features kid versions of popular professional sports stars and is making its return on mobile gaming platforms this spring. The brand is also introducing a new line of smart sports toys, which interact with the digital games to encourage kids to lead more active, healthy lifestyles.

An All-Star center fielder, McCutchen plays for the Pittsburgh Pirates. He is the first MLB player to sign an endorsement deal with the franchise.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.