China Toy Fair


DC Direct Re-Launches as DC Collectibles

DC Entertainment’s collectibles product line, DC Direct, has been re-launched as a new brand: DC Collectibles. Next month, DC Collectibles will expand its online store to offer its entire product line for sale on the web, in addition to the line’s primary availability in comic book retail locations. To purchase a product in-store, the website will provide information for the closest retail location that carries a particular DC Collectibles product.

As part of the DC Collectibles online sales expansion, two online-exclusive products will be offered and a new line of custom prints will only be available online. First is a Flashpoint Action Figure Box Set including Batman, Wonder Woman, The Flash, and a previously unreleased Emperor Aquaman. The set also include a $500 Wayne Casino Poker Chip. The second is a Heroes of the DC Universe: Blackest Night Green Lantern and Sinestro Bust. The new online prints will represent different graphical and artistic themes, branching out beyond comic book artwork.

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.