Last fall, Funko surprised many with its DC Primal Age collection—a line of toys built around a “what if?” scenario. The collection of retro-styled 5.5-inch chunky action figures reimagined the DC superheroes as if they’d been released as Medieval warriors during the He-Man and The Masters of the Universe era of the 1980s.

Launched alongside a play set as an Amazon exclusive, DC Entertainment and Funko will bring the line to Target this month, complete with a proper backstory. DC Primal Age hits mass retail with a 100-page giant comic that creates a barbarian mythos behind the Funko action figures, presenting glimpses into the reimagined backstories and superpowers of Batman, Wonder Woman, Superman, and other iconic DC characters in a realm of sword and sorcery.

 

The limited-edition comic includes “The Primal Age,” a 32-page main story written by Marv Wolfman with art by Scott Koblish along with five additional tales.

  • “Born on a Monday” – Written and drawn by Jerry Ordway
  • “Ice and Fire” – Written by Louise Simonson with art by Phil Winslade
  • “Darkest Knight” – Written by Louise Simonson with art by Brent Anderson
  • “The Joker’s Wild” – Written by Jerry Ordway with art by Chuck Patton, Karl Kesel and Tom Derenick
  • “Not a Bird…” – Written by Marv Wolfman with art by Keith Pollard and Jose Marzan Jr.

The Funko action figures and DC Comic will receive featured placement on a front-facing endcap in Target’s newly redesigned toy departments.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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