KidKraft Inc. appointed Debra Berman as CMO, overseeing global marketing and reporting to CEO Lawrence Writer. The role will focus on building the brand using data sciences and consumer marketing strategy.

Berman most recently led marketing at Yahoo as part of the senior leadership team that finalized the Verizon acquisition, where she was accountable for product marketing, audience engagement, and customer brand strategy. Prior to Yahoo, she oversaw marketing at JCPenney during the company’s critical turnaround. Earlier in her career, she drove account planning for Kraft Foods and held roles in advertising, brand strategy, and management consulting.