DHX Media and Iconix Brand Group have entered a long-term agreement to co-develop and co-produce an animated series based on Strawberry Shortcake. DHX will produce and globally distribute the content, and Iconix will handle worldwide merchandising and licensing for the brand with DHX’s international licensing agency, CPLG. Iconix and DHX will both participate on all revenue streams released to this agreement.
In addition to the deal, DHX has become the exclusive, global distributor for the Strawberry Shortcake back catalogue, adding 108 half-hours to the eight half-hours of Strawberry Shortcake content already in the DHX distribution library.
Under the terms of the deal, DHX and Iconix will jointly finance, co-develop, and co-produce at least 39 new half-hour episodes of Strawberry Shortcake, with the option for additional episodes. DHX Studios will produce all episodes, and DHX will be the exclusive worldwide distributor of this new content across all media, with the possibility to extend for additional seasons. Iconix will maintain ownership of copyrights and all intellectual property.
