Discovery Communications, Fuzzy Frog Launch Augmented Reality Game

March19.SpiderAppDiscovery Communications, in partnership with app developer Fuzzy Frog, has created Real Scary Spiders, a game that allows users to interact with a pet spider through an augmented reality experience on an app. Players can collect, nurture, and raise spiders, and will eventually unlock new breeds and learn interesting facts through gameplay.

Users can transport their spiders onto a target image in the real world, such as the cover of a magazine or wall, which uses the app’s augmented reality feature. In addition, players can purchase the Animal Planet Web Blasting Tarantula exclusively at Toys “R” Us stores nationwide to activate an additional interconnected experience within the app.

The Animal Planet Real Scary Spiders app is available for free across all iOS and Android digital devices.