After making Disney costumes for over three decades in the U.S., Disguise — the Halloween costume division of Jakks Pacific — inked a new, multi-year licensing deal to distribute a range of costumes inspired by The Walt Disney Co. portfolio of brands in Europe, the Middle East, and Africa (EMEA). The new line will debut at retail next spring.
“We are well-positioned to expand our Disney offering across EMEA and build the business in Europe as it has never been done before,” says Disguise President and General Manager Tara Hefter. “Disney has an endless catalog of magical and inspirational characters and properties, creating endless possibilities to continue to innovate and deliver amazing products year after year. We are so pleased that Disney EMEA has recognized our expertise and more than 30-year history with Disney costumes in the U.S.”
Disguise says that its line of costumes and accessories will include products for all ages, including everyday dress-up, feature costumes, light-up dresses, dress-up trucks, adaptive costumes, wheelchair wraps, and more. Disguise’s continued expansion in the EMEA region opens the opportunity to celebrate international holidays, including Book Week, Carnival, Purim, Halloween, Diwali, Eid-Al-Adha, and Christmas.
