Under the Sea Ariel, from Jakks Pacific

Disney Consumer Products has released a line of new products celebrating Disney Princess Ariel available now at national retailers timed with The Little Mermaid Diamond Edition Blu-ray release. The new collection features items for kids and collectors from dolls and role play to beauty and fashion.

The new line is featuring all new dolls, role play, apparel, accessories, beauty products, and home décor. It is available now at department and specialty retailers nationwide and at Disney Store locations and

Kids’ products include Ariel Musical Light Up Dress and Under the Sea Surprise Ariel, from Jakks Pacific; Ariel Costume Collection, Disney Animators’ Collection Ariel Doll Deluxe Bathtub Gift Set, and The Little Mermaid Plush Collection, from the Disney Store; My Favorite Princess Collection, from Children’s Apparel Network; Mermaid-to-Princess Ariel, from Mattel; Ariel Long John Pajamas, from Hanna Andersson; The Little Mermaid Read-Along Storybook and CD, from Disney Press; and Little Mermaid Reversible Bedding Ensemble, from Jay Franco.

Fashion and beauty products for adults and collectors include Ariel & Eric Pullover and The Little Mermaid Ariel Dress, from SimsoTex; Disney Ariel Collection, from Sephora; and The Little Mermaid Kiss Hobo Bag, from Loungefly.

The Little Mermaid will be available on Blue-ray 3-D, Blu-ray, Digital Copy, and High Definition Digital formats on October 1.