Disney Consumer Products launched the previously online-only Sofia the First products at retailers nationwide this month. The line includes Sofia’s iconic dress and amulet necklace, home décor bedding and bath accessories, apparel, as well as an assortment of dolls, plush, and a castle.
Highlights from the new product line include:
Talking Sofia and Animal Friends by Mattel: Wearing her special amulet from the King and signature princess gown, the talking Sofia doll can recognize and talk with three of her best animal friends: Clover the Rabbit, Robin the Robin, and Mia the Bluebird.
Magical Talking Castle by Mattel: When girls place Sofia or Clover the Rabbit on the castle’s special base, they can hear phrases said in each character’s voice. Other dolls and figures from across the line unlock even more character phrases.
Transforming Dress and Magical Amulet by Jakks Pacific: The Sofia the First Transforming Dress features two dresses in one and comes with a free collectible magic lesson card to use with the interactive talking magical amulet, which features the voice of Sofia and teaches little girls valuable princess lessons about kindness, sharing, and manners. The talking magical amulet comes with 12 collectible cards.
Talking Clover Feature Plush by Jakks Pacific : Soft and cuddly Clover loves to chat with friends. Press his tummy and feed him his cookie to hear him say five different phrases from the show; he also comes with a free collectible magic lesson card to use with the talking magical amulet.
Tee Shirt by Freeze : Your child will be voted Best Princess in Class while wearing this tee featuring Sofia the First and her friends Clover the Rabbit and Robin the Robin.
Additionally, Disney Publishing will be introducing a Sofia the First digital magazine and Story Theater app this summer, as well as second storybook Sofia the First: The Floating Palace.