China Toy Fair


Disney Consumer Products Releases Disney’s Planes Collection

planesDisney Consumer Products (DCP) has announced a product collection inspired by Disneytoon Studios’ high-flying adventure, Disney’s Planes, with products that leverage technology and interactivity from Disney Store and companies, including Mattel, Thinkway, and Jay Franco. With track sets for side-by-side racing and stunts and launchers, kids will be able to recreate their favorite racing moments from the film. Fueling imagination and role play, the line also includes R/C planes that kids can guide with flight controllers that mirror their own body movements. The planes can be programmed to talk,  and move and turn with a programmable joystick. A collection from Disney Store and DisneyStore.com, as well as an assortment of fashion, home décor, lifestyle, and publishing products, rounds out the collection for fans of this new comedy-adventure from above the world of Cars.planes1

Disney’s Planes is set for release in theaters August 9, and takes off with Dusty (voiced by Dane Cook), a small town dreamer who longs to enter the most epic around-the-world air race despite his fear of heights.