May4.StarWarsBoxArtForce Friday, a global event for fans of all ages to celebrate the launch of merchandise inspired by the film Star Wars: The Force Awakens, will take place on September 4. Toys, collectibles, and more will hit store shelves worldwide that day.

Fans who want to get their hands on Star Wars: The Force Awakens merchandise will be able to visit their local retailer starting midnight on September 4 and are encouraged to document their experience on social media, using the hashtags #ForceFriday and #MidnightMadness. The products, ranging from toys, books, comics, ebooks, apps, and more will be available at mass retailers and Disney Store locations worldwide and on

In addition, the new Star Wars: The Force Awakens packaging was revealed for the first time. It highlights the villain of the film, Kylo Ren.