Disney Consumer Products Sets Date for Force Friday, Reveals Packaging Featuring New Star Wars Villain

May4.StarWarsBoxArtForce Friday, a global event for fans of all ages to celebrate the launch of merchandise inspired by the film Star Wars: The Force Awakens, will take place on September 4. Toys, collectibles, and more will hit store shelves worldwide that day.

Fans who want to get their hands on Star Wars: The Force Awakens merchandise will be able to visit their local retailer starting midnight on September 4 and are encouraged to document their experience on social media, using the hashtags #ForceFriday and #MidnightMadness. The products, ranging from toys, books, comics, ebooks, apps, and more will be available at mass retailers and Disney Store locations worldwide and on disneystore.com.

In addition, the new Star Wars: The Force Awakens packaging was revealed for the first time. It highlights the villain of the film, Kylo Ren.