China Toy Fair


Disney Infinity Debuts at Toys “R” Us Stores Nationwide

disney-infinity-figurinesToys “R” Us stores and Toysrus.com officially launched Disney Infinity on August 18. Disney Interactive’s new video game platform will be available on the Xbox 360 system, the PlayStation 3, Nintendo 3DS, Wii, Wii U, and iPad. The game integrates collectible figures featuring characters from The Walt Disney Company and Pixar Animation Studios with a video game experience that allows the characters to interact together—for the first time ever. In the U.S., the Infinite Crystal Series figures will only be available at Toys “R” Us. The figures are an assortment of collectible figures that have enhanced in-game abilities, as well as power discs that unlock special in-game powers, gadgets, vehicles, and more.

Each Disney Infinity character figure will come to life and play together in a virtual Toy Box. In this mode, players can build and customize their own virtual world using their favorite characters, vehicles, settings, and accessories. The game also includes a Play Set mode, a story-driven experience that allows players to solve puzzles, battle enemies, and explore locations from Disney properties.

Disney Infinity launched with an initial line of 18 collectible interactive figures and 21 Power Discs, including those found only at Toys “R” Us. Toys “R” Us will offer the largest assortment of Disney Infinity products available, which includes the Lighting McQueen Infinite Crystal Series figure, and Mike’s Car Power Disc (Monster’s Inc.).