Disney Store at Target is Now Open

This past weekend, Disney Store opened its much-anticipated shop-within-a-shop locations inside 25 select Target stores.

Announced in August, the Disney Store at Target features more than 450 curated items, including more than 100 that were previously available only at Disney Store locations. The first round of shops opened on Triple Force Friday, with a focus on new items from the Star Wars and Frozen franchises. As the releases of Frozen 2 (Nov. 22) and Star Wars: The Rise of Skywalker (Dec. 20) near, Target expects to add more than 100 exclusive items inspired by the films.

“We’ve brought the magic of Disney to Target, bringing together great merchandise amidst an experience that’s truly immersive and unique,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “Guests will be able to connect with the Disney characters and stories they love in a meaningful way, while accessing the latest and greatest Disney products, including items previously only available at Disney retail locations.”

By October of next year, 40 more Disney Store at Target locations will be open. Additionally, guests to the Walt Disney World Resort will be able to shop at Target beginning in 2021, with a new Target store set to open at Flamingo Crossings Town Center at the park’s western entrance.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.