Disney is spreading the holiday magic with its global marketing campaign, “From Our Family To Yours,” a series of short films that display family togetherness and the joy in creating new memories. Even more exciting, the campaign’s most recent short film, “The Gift,” features an Easter egg of a Toniebox player, as well as a Mickey Mouse Tonie.
After the feature, Tonies partnered with Disney to launch “Ella’s Sister Performance,” which makes the Toniebox the center of attention. The release also includes other Disney characters from films including Frozen, Moana, and The Lion King.
“This is a special moment for us and a milestone in our brand history,” says Shelly Sundag, head of global brand at Tonies. “We are so proud being one of a select group of brands working closely together with Disney to tell this story which is also our first-ever global campaign spot for all our markets. A Toniebox along with Disney Tonies is a perfect gift for your little one this festive season.”
The Tonies feature will air in all Tonies markets until early January. Both Disney and Tonies will promote the commercial on their social media channels.
Disney’s “From Our Family To Yours” campaign has raised more than $4 million for Make-A-Wish International and its partner network, since 2020.
