Distroller World Launches Mission K to Promote Healthy Habits

The latest Neonate Babies from Distroller World couldn’t be more timely.

The Nerlie Kootie Pops are alien babies that have traveled to Earth from Neonatopia with distinct spots on their bodies. The spots are the result of the “Kootie Pops,” which is described as “a mutated, restless disease that is 102% curable” on packaging that calls on kids to “Help stop the epidemic before it spreads!” Distroller is launching the new collection of three dolls with its Mission K campaign, which promotes healthy habits and provides a collection of resources for kids and families to enjoy during these unusual times.

Mission K invites kids to care for their Nerlie Kootie Pops — Scratchy, Itchy, and Bumpy — by following directions that will ultimately result in a healthy Neonate Baby. The program includes free downloads and printables that have been adapted to address coronavirus and COVID-19 while reinforcing proper hand washing techniques and other habits.

Neonate Babies are available in four species — Nerlie, Espongie, Zygotie, and MikroNerlito — exclusively through distrollerusa.com.

Distroller World previously announced plans to open pop-up stores across the country that are now on hold due to the pandemic.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.