Dynacraft, Warner Bros. Team Up for Harry Potter, Looney Tunes Wheeled Goods

Source: Dynacraft/The Toy Book

Dynacraft inked a new deal with Warner Bros. Consumer Products to create new rides inspired by the Wizarding World of Harry Potter and Looney Tunes.

The partnership includes a Harry Potter bicycle that features the iconic Gryffindor House color scheme and stripes.

“With the exciting new Harry Potter-themed bike, Dynacraft and Warner Bros. Consumer Products have created a truly spellbinding ride for Harry Potter fans,” says Patricia Gates, Dynacraft director of business operations. “Harry Potter’s global following promises to make this new, theme-based bike a popular holiday gift.”

Source: Dynacraft

For kids ages 18-36 months, the 6-Volt Looney Tunes quad ride-on features colorful graphics and includes characters such as Bugs Bunny, Sylvester, Tweety Bird, Marvin the Martian, Daffy Duck, and more. The ride-on has a top speed of 2 mph.

“We have seen that for decades, Looney Tunes has remained an indelible part of people’s lives,” Gates says. “Dynacraft is thrilled to be able to include these characters on our products allowing fans to display their fandom with every peddle.”

The Looney Tunes quad is available at major retailers. Details on the availability of the Harry Potter bike are coming soon.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.