Edge Brands Ltd. entered a licensing deal with Moose Toys to create a line of swim products based on Shopkins. The company will introduce eight new products featuring Shopkins characters, including swim goggles, diving rings, dive discs, splash balls, and dive sticks. Debuting next spring, these new products will be targeted towards ages six and up.
As the top-selling license in the toy space, Shopkins are small, cute, and fun characters that live in a big shopping world. The intention of the partnership with Edge Brands is to encourage young children to be active by incorporating children’s favorite Shopkins characters into outdoor toys.