Educational Insights (EI) partnered with Upright Citizens Brigade Theatre (UCB)—founded by comedians Amy Poehler, Matt Walsh, Ian Roberts, and Matt Besser—to create original content in support of the launch of Sculptapalooza, EI’s first party game for adults. The agreement includes a commercial, a webisode, and instructional video.

The game challenges players to sculpt whatever’s shown on the cards they draw using squishy Playfoam (included). As part of the partnership, UCB performers played the game in the streets of NYC.