Encyclopaedia Britannica Launches Line of Kids Products

britannicakidsEncyclopaedia Britannica Inc. has partnered with Phoenix International Publications Inc. to develop and market a line of educational products under the Britannica Kids brand. JRL Group, Encyclopaedia Britannica’s licensing agency, brokered the deal.

The first product, Britannica Interactive Animal Library, is an 8-book boxed set including the titles Tooth & Claw, Reptiles, Birds, Bugs, Extinct Animals, Amazing Mammals, Sea Animals, and Hoof & Horns. Each book contains interesting facts and questions as well as vivid photos and illustrations about a number of captivating animals. The set also includes an interactive pen that lights up and provides audio answers to the quiz at the end of each section. Britannica Interactive Animal Library is now available at retailers including Costco, Costco Canada, and Toys “R” Us.

About the author

Alexis Willey

Alexis Willey

Alexis Willey is an editorial intern at Adventure Publishing Group. She assists the editors on leading trade magazines The Toy Book and The Licensing Book and online at toybook.com and licensingbook.com. She also contributes to the weekly e-newsletters The Licensing Report and The Toy Report. Alexis spends her time (and money) going to concerts, city hopping, and shamelessly taking pictures of her food. When she isn’t making “just one more” cup of coffee, she’s probably working on her university’s literary magazine and getting really geeky about words and design. Follow her travels and strange commentary on Twitter and Instagram: @alexisrwilley.

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