Publications International, Ltd., an Illinois-based publishing company, has signed a new licensing agreement with Encyclopaedia Britannica to develop and market SD-X enabled interactive science books under the Britannica brand. The deal was negotiated by licensing agency JRL Group.
SD-X technology allows printed words and images to be connected to unlimited audio content. The first series of books will be the Britannica Illustrated Science Library that will include a SD-X pen. The technology will allow kids to place the pen on a word or image and hear it come to life with sound effects, information, and fun facts.
The new line of Encyclopaedia Britannica illustrated science books will include eight titles with varying topics such as sea life, technology, space, and the human body. The books will be available at retail stores in the fall. Recently, Encyclopaedia Britannica launched a licensing program that includes products such as interactive puzzles, plush, and more.