China Toy Fair


Entertainment One Expands Peppa Pig Brand

peppa_pigEntertainment One Family announces the U.S. expansion of the Peppa Pig brand. Based on the Nick Jr. animated television series Peppa Pig, the licensing deals will mark the brand’s U.S. debut in several categories: games and puzzles, backpacks and lunch kits, health, beauty and accessories, novelty gear, and magazine publishing.

The deal includes TCG‘s Tumble & Spin memory game and Fast Forward‘s Peppa Pig backpacks and lunch kits for children ages 2 to 6. Added Extras will produce a line of hair accessories, bath and hair products, lip balm, and costume jewelry. Underground Toys will produce an assortment of collectible gear for Peppa fans of all ages.

In addition to the new licensing deals, the brand will launch the following line extensions: Redan Publishing will dedicated an issue of their interactive magazine to Peppa Pig for children, Fisher-Price will release new Bedtime Peppa plush dolls and Muddy Puddles Bathtime Peppa toys, and an assortment of new board, softcover, and hardcover books will be launched in this year by Scholastic and Candlewick PressEntertainment One’s  new DVD Bubbles will include ten fun-filled episodes featuring wholesome entertainment for the entire family. All products are set to be released throughout the remainder of this year and 2014.