Entertainment One (eOne) and Nelvana Enterprises added new Canadian partners across a variety of categories for the PJ Masks brand.
New partners will join the already-existing master partners: Just Play for toys, Wonderforge for games, J Corp Inc. for apparel, Jellifish Kids for sleepwear, and Heys International for accessories.
New partners distributing products in Canada in the toy range include What Kids Want and Little Kids Inc. for seasonal toys, Stoneridge Cycle for bicycles, Bravo Sports for sporting goods, Cra-Z-Art and Montco Packaging Co. for craft and activity, TCG for playmats, and Playhut for play tents.
Accessories partners include Black & White Merchandising for footwear, H2W Inc. for novelty sunglasses, ACI Brands for accessories, and HG International for hosiery.
Homewares partners include Canadian Thermos Products for FUNtainer housewares, Kurt S. Adler Inc. for holiday ornaments and decorations, Zak Designs for tabletop, and Springs Creative for craft fabric.
Partners in the food and drinks category include The Good Food Co. Inc. for cookies and Primary Colors Design Corp for confectionery. Additionally, Centura Brands will introduce a new collection of products and Danawares will feature a back-to-school range.
