Entertainment One (eOne) added new licensing partners and contract renewals for the Peppa Pig consumer products program in the U.S. and Canada. The growth of the property is backed by the ongoing production of new episodes and content.
The animated preschool series airs on Nick Jr. in the U.S. and on Treehouse TV in Canada. eOne will expand the brand’s licensing program with new partners, including CSS Industries for seasonal classroom exchange products and accessories for Valentine’s Day and Easter, and PTI Group for character treat buckets.
eOne also renewed previous partnerships in the U.S. and Canada, including Amscan for party goods including tableware, decorations, favors, and invitations; Kurt S. Adler for holiday ornaments and decorations; and Palamon for Halloween costumes.