Entertainment One (eOne) added new licensing partners and contract renewals for the Peppa Pig consumer products program in the U.S. and Canada. The growth of the property is backed by the ongoing production of new episodes and content.

The animated preschool series airs on Nick Jr. in the U.S. and on Treehouse TV in Canada. eOne will expand the brand’s licensing program with new partners, including CSS Industries for seasonal classroom exchange products and accessories for Valentine’s Day and Easter, and PTI Group for character treat buckets.

eOne also renewed previous partnerships in the U.S. and Canada, including Amscan for party goods including tableware, decorations, favors, and invitations; Kurt S. Adler for holiday ornaments and decorations; and Palamon for Halloween costumes.

 

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

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