BHLK_Fairy Tea Party JazEntertainment One (eOne) partnered with master toy licensee Jazwares to launch a line of toys based on the preschool property Ben & Holly’s Little Kingdom, available exclusively at Target. The assortment will be followed by the first book title from newly signed publishing partner Scholastic on October 15.

The line includes Little Castle with Holly, Daisy & Poppy, a 12-inch, two-story play set with accessories and Holly, Daisy, and Poppy figures; Royal Car with Holly & Nanny Plum, an 8-inch purple car equipped with Holly and Nanny Plum figures, and a button on the front of the car that plays the series’ theme song; Magic Movers 4-Pack, which features four buggies, each with their own non-removable figure that moves up and down; the Royal Family 5 Figure Pack, with each outfitted with crowns and wands; Fairy Tea Party, a 5-inch play set that comes with Holly, Violet, and accessories; and World of Ben & Holly Single Packs, which are articulated figures that include Holly and her mirror, Ben with his horn, Jake with his toy robot, and Strawberry and Foo Foo.

In addition, the first Ben & Holly book, The Magical Tale of Ben and Holly from Scholastic, will debut at Target nationwide in October. The book introduces readers to the world of Ben & Holly’s Little Kingdom, including Ben the elf, Holly the fairy, and their friend Gaston the Ladybird.

Ben & Holly’s Little Kingdom follows Holly, a young fairy princess who is still learning how to fly and whose magic doesn’t always go quite according to plan. Her best friend, Ben the Elf, doesn’t have wings or do magic, but he is very good at making things, especially toys. They live in the Little Kingdom, a tiny land where flowers and grass rise above the tallest towers.