eone_nelvana_pjmasksEntertainment One (eOne) tapped Nelvana Enterprises, the sales, brand management and consumer products division of Corus Entertainment, as exclusive licensing and branding agent in Canada for its preschool series PJ Masks. The multi-year deal encompasses a cross-category licensing initiative that will feature a wide-ranging, mass-market consumer products program based on the TV series, which airs daily on Disney Junior and La Chaine Disney in Canada. Nelvana also is exclusive licensing agent in Canada for eOne’s preschool series, Peppa Pig.

The new partnership between eOne and Nelvana has already produced licensing deals, including Just Play as global master toy partner.Additional partners to deliver product to retailers across Canada include Amscan for party goods; Disguise for Halloween costumes and accessories; Franco Manufacturing for bedding and bath; Heys for backpacks, lunch bags, and luggage; JCorp for apparel and swimwear; Jellifish for sleepwear; and Simon & Schuster for publishing.