Entertainment One (eOne) partnered with Youth Sport Trust (YST) for its animated TV property, PJ Masks, to become a brand ambassador for YST’s work with kids in the UK.
eOne will collaborate with YST on a PJ Masks-branded initiative that will introduce an Early Years day to the charity’s annual National School Sport Week, which will be rolled out to more than 9,000 schools and early learning venues across the UK from June 26 to 30.
The initiative, titled Power of 3 to reflect the trio of PJ Masks heroes, aims to encourage kids to be more active and take part in regular physical activity and school sports. Power of 3 will specifically target kids between kids ages 2 to 5 in primary schools and pre-school settings.
During National School Sport Week in June, every primary school or nursery setting that registers will get free access to the PJ Masks Power of 3 activity pack full of branded activities inspired by the strengths of the three main characters: Catboy, Owlette and Gekko.
Registration opens on March 27 and the first 500 venues to register will receive a free Power of 3 activation pack for their school or preschool nursery.
