eOne Signs Additional Partners for Peppa Pig Licensing Program in North America

eone_peppapig_princesscastleEntertainment One (eOne) named additional partners and renewed more licensing agreements for Peppa Pig in the U.S. and Canada. The licensing program now includes more than 70 licensees.

eOne has negotiated contract renewals with Candlewick for publishing (the U.S.); DecoPac for cake-decorating (the U.S. and Canada); Fiesta for amusement plush (the U.S. and Canada); GBG Beauty for bath and personal care (the U.S.); Penwizard for publishing (the U.S.); Primary Colors for confectionery and stationery (the U.S. and Canada); and Tin Box for tin ware (the U.S.).

eOne also signed four new partners for Peppa Pig merchandise, including American Greetings (the U.S. and Canada); Colgate for oral care (the U.S.); Delta for home furnishings (the U.S.); and Innovative Designs for stationery (the U.S.).