Child’s Play Communications has added the Toronto-based international sales, licensing, and merchandising business, Entertainment One (eOne) to its client roster.

Child’s Play will publicize eOne’s, Peppa Pig, the preschool franchise recently introduced in the U.S. The show involves Peppa, a loveable, exuberant little piggy, who lives with her little brother George, Mommy Pig, and Daddy Pig. Peppa’s favorite things include playing games, dressing up, days out, and jumping in muddy puddles.

Child’s Play Communications will also handle the public relations for Team Mom and Web Mom blogger programs, to generate awareness of the tv series and DVD, books, and toys for fall 2012.

This post was originally written by Ericka Johnson and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.