Entertainment One (eOne) announces its first raft of UK licensing partners for its preschool animated TV series, PJ Masks.
PJ Masks launched on the 24-hour preschool Disney Junior channel in the UK last February and is already proving to be a hit with both girls and boys ages 3 to 6. eOne is currently gearing for to the launch of the its PJ Masks licensing program, targeting ages 4 to 6. The roll out will be spearheaded by Flair’s Just Play division, which will distribute the brand’s master global toy line beginning in February. The initial range includes plush, vehicles, action figures, and dress-up.
