OLO Industries LLC, in partnership with RedwoodVentures Ltd, named Evolution USA LLC and Lisle Licensing as global licensing agents for Smooshy Mushy.

Evolution USA LLC will launch the Smooshy Mushy brand licensing opportunities in North America and worldwide, excluding in the UK, Europe, the Middle East, and Africa (EMEA) and South Africa. Retail relationships will be expanded through representation in several categories, such as apparel, sleepwear, swimwear, accessories, soft home goods, and more.

Lisle Licensing will customize a strategic brand and marketing program that supports the Smooshy Mushy trademark into additional categories in the UK and Europe.