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Skylanders Trap Team, at Activision

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Welcome to The Toy Book!

We are the leading trade magazine serving the toy industry. The Toy Book is the authority on news, trends, new products, and happenings within the industry. We maintain close relationships with retailers, manufacturers, industry analysts, and market research groups so that our finger is always on the pulse of what’s hot and what’s next in toys. The Toy Book is a must-read for anyone in the toy business.

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The Toy Book’s Latest Issue

Click here to read the February 2018 issue of The Toy Book!

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