The Leading Trade Publication for the Toy Industry
New Products
Moose Toys Launches Pikmi Pops
Moose Toys launched Pikmi Pops, its newest collectible toy. Pikmi Pops come with a plush character, an assortment of surprises including stickers and charms, and a message of encouragement, which are all delivered inside a lollipop package. Each character also comes with a hang loop and a lanyard. Videos featuring Pikimi Pops have already amassed millions [...]
Elemental Path Launches Indiegogo Campaign for STEMosaur
Elemental Path launched an Indiegogo crowdfunding campaign to support its newest product in the CogniToys family, STEMosaur. The STEMosaur is a customizable toy that doubles as a learning companion for children, with a more hands-on approach featuring science, technology, engineering and math (STEM) elements, as well as lessons in coding. The Indiegogo campaign aims to raise [...]
K’NEX Reintroduces Kid K’NEX Building Line
K’NEX brought back its Kid K’NEX building set line for kids ages 3 and up. The line is designed to get kids’ imaginations active with colorful, kid-friendly, made-in-the-USA rods, connectors, and blocks. Each set comes with building ideas or kids can come up with their own designs. The sets also aid with growing key developmental abilities [...]
Jay@Play Launches New Toy Line at Toys “R” Us
Jay@Play will launch its new Playbrites Magical Fun Faces line, available at Toys “R” Us stores nationwide and online this September. Playbrites are a line of characters that light up to turn any ceiling into a magical light show. Kids can add different accessories to each character, such as eyes, ears, noses, and mouths. All [...]
Warner Bros. Interactive Entertainment, TT Games, The Lego Group Launch Lego Worlds for Nintendo Switch
LEGO Worlds—a galaxy of imaginative worlds made of digital LEGO bricks where players can explore, discover and create together—is now available for Nintendo Switch. The physical version includes two bonus packs of premium DLC: the Classic Space and the upcoming Monsters. The digital version includes the base game with the DLC available for sale separately [...]
