Fall Toy Preview: Sakar to Release Gummy Bear Electronics

Sakar International has signed a new licensing agreement with Street Players Holding Corporation to produce a new line of Gummy Bear-branded electronics. The products—including molded bear-shaped earbuds, bear-adorned Apple iPhone cases and Nintendo DSi cases, and molded game styluses—will be Gummy-textured, and will simulate the pliable feel and vibrant color palette of the gel candies.

Scheduled for release in first quarter 2011 in the U.S., Canada, Mexico, and the UK, the Sakar license marks the latest chapter in a 15-month campaign by Street Players to extend the Gummy Bear brand beyond candy.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!