FiremanSamFireman Sam, a HIT Entertainment product, will now be sold exclusively at amazon.com. Episodic content, apps, and eBooks launched on June 3, while the physical products will launch in October of this year.

“This new agreement takes Fireman Sam fans through the entire consumer journey from first engaging with the brand through content on their Kindle Fire or Amazon Fire TV to fulfilling the demand for a deeper brand experience via books, toys and more,” said Sid Mathur, vice-president of HIT Entertainment, the Americas.

About the author

Emily Kamen

Emily Kamen

Emily Kamen is an editorial intern for Adventure Publishing Group and assists the editors with the leading trade magazines, The Toy Book and The Licensing Book and online at toyinsider.com and licensingbook.com. She also assists the team in managing their social media platforms. Distracted by anything shiny and, of course, glitter, you can most likely find Emily in the stock room mesmerized by the awesome toys and games. When she's not channeling her inner princess, Emily spends her time at the gym or explores this crazy city of New York. Follow her antics on Instagram @emilykamen.

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