Fisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.

The parenting tips series focuses on specific high-interest topics on all aspects of development, including sleep and bedtime rituals, language skill development through reading to your child, achieving physical developmental milestones, such as standing or first steps, as well as building emotional literacy.

The 30 60-second videos will air throughout the day on BabyFirst during peak co-viewing times, and will also be featured monthly on both company’s social channels and housed in a playlist on the Fisher-Price YouTube channel. Parents will also see the content integrated into the “Everything Baby” section of and published in company emails throughout 2017. Additionally, the content may be shared internationally across Fisher-Price owned platforms.