China Toy Fair


Fisher-Price Gives Personality to Little People

Sophie, Mia, Koby, Tessa, and Eddie made their debuts as the latest cast of Fisher Price’s Little People characters last week at Citi Pond at Bryant Park.

Kids and parents gathered around as Parents’ Choice award-winning singer/songwriter, Genevieve Goings of Disney Jr.’s Choo Choo Soul took the stage. Under a light snowfall, kids danced along in puffy coats and animal hats as Goings sang original songs about each new Little People character’s personality.

First up was Eddie, who likes to zoom, bounce, and jump. Next was Sophie, who loves art, which, according to Goings, “makes you smart.” Koby, who loves dinosaurs, is the silliest of the Little People characters, and Tessa loves to twirl about, but remember: “you don’t have to be a girl to twirl.” Kids were encouraged to zoom and bounce like Eddie, draw pictures in the sky with Sophie, get silly with Koby, and twirl and jump with Tessa.

After the musical performance, kids and families were invited into Celsius for a meet-and-greet session with the new Little People characters while they sipped on hot chocolate. Parents were also given tickets to take their kids ice skating at Bryant Park after the event, and kids got to take home Fisher-Price T-shirts.

The introduction of the Little People characters marks Fisher-Price’s shift from an evergreen toy brand to a lifestyle brand. A design makeover will be complemented by an award-winning writing, illustration, and musical team, creating an intellectual property for a new generation of preschoolers. The new Little People characters, toys, and music are set to launch this summer along with Little People webisodes featuring the multicultural characters.