China Toy Fair


Fisher-Price Keeps on Trucking with New Power Wheels

FisherPrice.PowerWheelsFisher-Price is teaming up with Ford to unveil new Power Wheels inspired by the highly anticipated 2015 F-150 truck. The Power Wheels 2015 F-150 debuted this morning at the Further With Ford event in Dearborn, Mich. Its features include a roomy truck bed; working tailgate; chrome wheels and grill; and Monster Traction drive system that allows driving on hard surfaces, wet grass, and bumpy terrain. The Power Wheels 2015 F-150 also has a working FM radio and MP3 jack or microphone.

The full Power Wheels F-150 line includes a girls’ version with purple camo graphics, available nationwide this October; an Extreme Sport model featuring real LED lights and styling inspired by customized Ford trucks, available exclusively at Toys “R” Us in October; and a black-painted version, available nationwide in November. The 2015 F-150 is available for pre-order at powerwheels.com/F150, and will be available exclusively at Wal-Mart this September.